AN INSPIRED TRAVEL DREAM THAT INSPIRED 3,000,000 MORE

BIRTH OF DOUGHNUT

Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.It all begins with two close friends in university, Rex and Steven, who loved travelling. In their final year of studies, the pair were hunting for a perfect backpack for their graduation trip, but without having any luck. And so, just one month before their trip was due to leave, they decided to make their own. And that’s where it all begins.

FROM HONG KONG TO GLOBAL

Doughnut’s roots go back to 2010, when the company was founded in Hong Kong. Now, the brand has numerous stockists in over 35 countries worldwide. Throughout all this time, the spirit of adventure and playfulness have remained at the root of our design ethos, and we plan to continue this unique approach to bring joy to countless more travellers.

“We aim to build a future where each individual can make their travel dreams a reality."

Our Vision: Let’s face it; nothing’s as inspiring as an amazing journey. We know how wonderful it feels to chase a travel dream. By empowering individuals with our bags and our Doughnut’s Adventures’ stories, we want people to experience the same excitement as we did. Let us help PACK YOUR DREAM into reality!

Find out more adventures stories

We offer urban explorers playful and environmentally-friendly travel bags.

Our Mission: We believe in the power of playfulness; afterall, the best ideas in the world are catalysed by amusing conversations. At Doughnut, through creating joyful bag designs (in a sustainable way),we hope to help
change the world-one bag at a time.

Macaroon
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DN Black
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